In this self-paced online course packed with explanatory videos, interactive content, and quizzes, you'll learn how to build a digital governance framework using the methodology detailed in Lisa's pioneering book, Managing Chaos: Digital Governance by Design.
Who is this for?
- Team leaders who want to help their digital, content, or design team to align around a shared vision
- Agency consultants and technologists who need to make sense of a group or organization to get a specific job done, like a brand redesign or technology re-platform
- Anyone trying to understand the dynamics of digital governance in a large organization
What will I learn?
Module 1 - Digital Governance Basics
- What digital governance is and why it’s important
- How and why organizations fall into digital chaos
- Where your organization lies on the digital maturity curve
- Defining the scope of digital for your organization
Module 2 - Your Digital Team: Where Are They, And What Do They Do?
We’ll learn about the different people that make up a team and their governance-related roles and responsibilities.
Module 3 - Digital Strategy: Aligning Expertise & Authority
We'll explore the role of strategy and talk about the broad array of people who need to be consulted and informed when you are defining your organization's digital strategy.
Module 4 - Who is Accountable for Digital Policy?
We'll define the differences between various types of guidance—policies, standards, and guidelines—and then do a deep dive into how to determine accountability in order to establish policy for technology, content, and design.
Module 5 - Digital Standards - who decides what they are?
Lisa will discuss why a structured approach to digital standards is essential in a fast-paced development environment. We'll explore the concept of inputs vs. decision-making when it comes to defining standards, and dive deep into how to work through the standards lifecycle of defining, disseminating, implementing, and measuring standards compliance.
Module 6 - Digital Governance Design Factors
We will learn about five factors—outside of digital product teams—that impact how you need to govern your organization’s digital portfolio.
Module 7 - Getting it Done – Building and Implementing Your Framework
We will learn about practices and tips for bringing your framework to life inside your organization—from initiating the framework design process, to implementing your framework.
Who teaches this course?
Lisa Welchman is a digital governance pioneer. For over 20 years, she's helped organizations manage their digital teams to enable them to collaborate with intention. Her book, Managing Chaos: Digital Governance by Design, is a reference and guide for organizations seeking to establish mature digital governance practices. In addition, Lisa gives guidance to consultants and digital leaders who want to learn how to implement governance frameworks. She is the co-host of the Surfacing podcast, and blogs at A Mindful Web.
How much does it cost?
How do I sign up?
I use Thinkific as a learning management system. You can sign up there.